Attracting Young Talent to the Water Infrastructure Industry
In today’s ever evolving world, it is crucial to bring fresh perspectives and innovative ideas to the table. According to a recent study by McKinsey & Co., over 70% of American Millennials define their sense of purpose through work. Millennials seek opportunities to make meaningful contributions that align with their broader values. Working in water infrastructure offers diverse opportunities to contribute positively to society while allowing those in the field to enjoy a fulfilling and impactful career. However, attracting young professionals, including the emerging Generation Z workforce, to the water industry has proven challenging. So, what steps can your utility take to attract new talent?
First and foremost, meet young workers where they are. Traditional methods, such as posting job openings solely on community or government websites, are no longer effective. Water utilities and communities need to expand their outreach by partnering with educational institutions such as high schools, colleges, and universities. Raising awareness of career opportunities through workshops, internships, job fairs, and industry events can help illuminate the exciting and impactful career paths available in water management.
Employee expectations have also changed and to attract young talent; it is essential to highlight the potential for career advancement, ongoing professional development, and continuous learning in the water infrastructure sector. The water industry is rapidly evolving, with advancements in technology playing a key role in driving efficiency and sustainability. By offering training programs, mentorship opportunities, and access to technology, organizations can demonstrate their commitment to nurturing the next generation of water professionals. Young professionals passionate about innovation and sustainability can find a perfect fit in this dynamic field.
Young professionals are increasingly concerned about environmental issues and sustainability in their career field. By emphasizing the environmental impact of water infrastructure projects and the role they play in preserving natural resources, small utilities can appeal to environmentally conscious individuals looking to make a positive difference in the world. From smart water meters to advanced treatment processes, there are endless possibilities to make the difference job seekers are looking for in their careers.
Bringing young people into the water infrastructure industry is crucial for driving innovation, sustainability, and growth. While wages will always be an issue for smaller utility systems, they can compete by leveraging technology, promoting career development, seeking candidates with environmental awareness, and collaborating with local educational institutions. Rural and community utilities need to be just as forward thinking as other industries to attract the next generation of talented water professionals. Having the right people in place can go a long way to solving potential issues and helping future proof a system against upcoming problems. The importance of good operators cannot be overstated and should not be overlooked by smaller systems when looking towards the future of community water supply.
This article is funded under RCAP’s EPA NPA 1 2023 – 2025 grant.
