Research Magazine: Businesses must anticipate ‘water poverty’

September 2, 2010 | General RCAP News

Research Magazine features an editorial in a series on consumer trends shaping the world titled "Thirsty Planet." In the editorial, Panoramix Global’s Vickie Abrahamson gets to grips with an impending global water shortage. With water poverty on the rise, companies can’t afford to be seen as wasteful and must take steps to minimise their usage and make a virtue of it, she says.

Read the editorial