Examining the Unique Opportunities & Challenges Facing Rural Small Businesses

August 29, 2019 | Economic Development

To better understand the state of rural small businesses, Small Business Majority conducted a three-pronged research project to explore the unique needs and challenges of small business owners in rural communities. We held focus groups with small business owners in rural communities in Georgia, Mississippi, New Mexico and Texas, and we held roundtable discussions with key stakeholders including Small Business Development Centers (SBDCs), chambers of commerce, economic development organizations and local officials within these rural small business ecosystems in the same four states. We supplemented these qualitative findings with a national poll of rural (defined by U.S. Census codes) small business owners across America. This research article, dated February 12, 2019, explains the opportunities and challenges facing rural small businesses today.