EPA launches national water conservation campaign

July 15, 2010 | General RCAP News

EPA’s WaterSense program helps consumers save money and water


WASHINGTON (EPA) – The U.S. Environmental Protection Agency’s (EPA’s) WaterSense program is kicking off its national “We’re for Water” campaign to encourage Americans to make simple choices that save water. The program, in collaboration with its partner, American Water, will spread the word about saving water by traveling cross-country, stopping at national landmarks and educating consumers about WaterSense labeled products. WaterSense products use about 20 percent less water than standard models.


“Whether by replacing an old, inefficient plumbing fixture with a WaterSense-labeled product or adopting more water-efficient behaviors, together we can help save water for future generations,” said Peter Silva, assistant administrator for EPA’s Office of Water. "WaterSense offers consumers simple tips that can help the environment and keep money in their pockets."


Consumers can start saving water today with three simple steps: check, twist and replace.


  • Check toilets for silent leaks by putting a few drops of food coloring in the tank; if the color shows up in the bowl indicating a leak, fixing it may be as simple as replacing the toilet’s flapper.
  • Twist on a WaterSense labeled bathroom faucet aerator to use 30 percent less water without a noticeable difference in flow.
  • Replace a showerhead with a WaterSense-labeled model that uses less water and energy, but still has all the power of a water-hogging model.


WaterSense, a partnership program sponsored by EPA, seeks to protect the future of our nation’s water supply by offering people a simple way to use less water with water-efficient products, new homes and services. In 2009, EPA’s WaterSense program helped consumers save more than 36 billion gallons of water and $267 million on their water and sewer bills.


More information on the We’re for Water road trip

Take the “I’m for Water pledge”

Learn about water-saving tips