An Aug. 30 report by Bloomberg news begins:

Water should be more highly valued to reflect its worth and reduce its waste, said Paul Bulcke, chief executive officer at Nestle SA, the world’s biggest food company.

“If something isn’t given a value, people tend to waste it,” Bulcke said at a World Water Week seminar in Stockholm. “Water is our most useful resource but those using it often don’t even cover the costs of its infrastructure.”