Rural Community Assistance Partnership

Practical solutions for improving rural communities
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waste

Bloomberg News: Water should be more valued to reflect worth, Nestle chief says

Posted Fri, 2012/09/07 - 9:41am by RCAP

An Aug. 30 report by Bloomberg news begins:

Water should be more highly valued to reflect its worth and reduce its waste, said Paul Bulcke, chief executive officer at Nestle SA, the world’s biggest food company.

“If something isn’t given a value, people tend to waste it,” Bulcke said at a World Water Week seminar in Stockholm. “Water is our most useful resource but those using it often don’t even cover the costs of its infrastructure.”

Wasting water is weird

Posted Thu, 2011/08/25 - 2:11pm by RCAP

WaterSense partners Kohler and Lowe's, as part of a larger coalition of water-conscious organizations, have launched a new public-service campaign called Wasting Water is Weird.  The campaign features tips from the WaterSense program and links to the website for additional water-saving information.  It is already running online and will soon launch on television.  It's a positive, humorous message delivered by Rip the Drip, who shows up just when using water becomes wasting water - and that's when things get weird.