The Water Environment Federation (WEF) has a campaign to raise awareness about the value and importance of water, water-related issues, and the water profession.
The goals of the campaign are to:
- Demystify water and wastewater treatment by showing the direct connections between what water sector professionals do and what the public values — create jobs, protect health, protect the environment, and provide clean water.
- Expand and deepen the awareness of the value of water.
- Explain that water is a precious and limited resource that needs to be recycled and reused.
- Elevate the profile of water sector professionals by building respect and appreciation for the services they provide.
- Create a foundation of public awareness to support needed infrastructure investments.
- Support cutting-edge practices to deliver, recover, and reuse water resources.
For water systems, the campaign will:
- Provide you with communication tools you will need to succeed,
- Help you to build alliances at the state, regional, and community level, and
- Help you coordinate a flexible outreach and education effort that is easily tailored to what’s happening in your area.
For the general public, the campaign will:
- Provide you with the information you need to be an educated and responsible consumer,
- Help you to create a personal connection with water
- Show you how your life is inextricably linked to this vital resource, and
- Help you to understand how important the water profession is and the essential services that it provides to your quality of life.
WEF has provided some general usage guidelines to protect the integrity of the campaign, but it encourages everyone who has a message to share about water to use the tagline and all related materials however you choose (for example, a small, rural system might want to use some of the campaign's materials in relating to their customers as a way to educate the public in its community). This campaign has been designed to be as flexible as you need it to be. You can use it to complement an existing program, as the foundation for a new outreach campaign, or as a vehicle to raise awareness about an important issue in your community. WEF is very excited about the potential of WATER’S WORTH IT and encourages you to think about how it can be applied with your community programs and outreach efforts.
Go to the campaign's website [1]