EPA, through the Anacostia Watershed Outreach and Education Project, has released a comprehensive toolkit that EPA regional offices, watershed organizations and others who promote green business can use to encourage homeowners to install rain barrels to prevent contamination in their local rivers.
The toolkit includes details on the development of social marketing outreach to local residents, lessons learned and a summary of project accomplishments. Appendices include communication scripts for weathercasters, a detailed list of project partners, partnerships, and photos and screenshots of the messages used.
More information [1]