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The New York Times Green blog, a blog "about energy and the environment," reports on Sept. 20:

"The drought of 2012, which continues to spread westward, is making its mark on the national consciousness in many ways. Rising food prices. Interrupted livelihoods. Fields of stunted, desiccated crops.

"All of this dryness has resonance in our video culture. Just go to YouTube and look at the proliferation of public service announcements on water conservation. Making one of these seems to be the school project du jour."

Read the full blog post

Here's a sample of a public service announcement on this topic: